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Sep
08

2011 – Saving the Planet

Asheen Phansey, the PM for SolidWorks Sustainability, came up to show us Sustainability. “Show” isn’t really the right word. Asheen is so passionate about sustainability, I felt guilty for not recycling the gum I chewed earlier in the day.

Here’s the deal for me, though: I get sustainability. I recycle, I try to minimize waste. Basically, I do my part as best I can. However, I’m an individual who has that freedom. The same would hold true, probably, in smaller companies. Once you get into large corporations, multi-nationals, etc., then you’re screwed without buy-in from the people that control the bottom line. SolidWorks has provided excellent tools so that you can see just what kind of impact your design will have, but it’s all for naught if the check-writers don’t care. Asheen and I talked about this a bit, and he agreed. He, however, is a force to be reckoned with and I don’t envy any corporate bean counter that comes up against him.

As for sustainability within SolidWorks, the jury is out for me. I’m going to try to incorporate using it in my current design, so we’ll see what happens.

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  • Driffell

    Sustainability is all well and good, but they don’t really give you very many options. Plus, they don’t tell you how the calcs are made. Meh, it’s a decent idea in principle, though.

  • http://www.solidworks.com/sustainability Asheen

    @Jeff: thanks for the kind comments. :) We’re working on campaigns to demonstrate to the C-suite the top-line and bottom-line benefits of sustainable business, on which I could (and have) expounded for hours… in the meanwhile, there are tons of CEOs that already get it, starting with our own Jeff Ray. A week doesn’t go by when he doesn’t stop by my office with a question, comment, article, thought, concern about sustainability.

    @Driffell what sort of options would you like to see? We could open up so much complexity in the lifecycle world, but it’s always tough to balance ease-of-use with flexibility. Also, we’re working on digging into the assumptions and calculations behind the numbers. It’s not intentionally black-boxed, it’s just complex, and I haven’t solved that cloning thing yet…

  • Anonymous

    @Asheen I personally wouldn’t expect to see the number crunching behind Sustainability anymore than I need to see the numbers behind FEA. But general methodology and sources would be nice to see.

  • http://www.solidworks.com/sustainability Asheen

    @fcsuper that’s a good point. We should have greater transparency of the sources and the assumptions behind the calculations. In progress!

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